New to the sports network landscape, beIN SPORTS wanted to announce their arrival in an unsuspecting way. So we took a World Cup icon the vuvuzela and engineered it so when blown, it could change any tv directly to their network.
The Gamechanger captured #1 on Creativity Online's Top 5, over 170 million media impressions in the first week, was covered across 84 publications around the globe, and shortlisted in two categories at Cannes. Not shabby for a 40k budget.