Who better to convince you, that you should be driving a Mini Electric than well…. you? This scrappy idea let prospective customers hear rational and ridiculous reasons from “themselves” about why the new Mini Electric was the perfect purchase for them.
The crux of the campaign is an interactive mobile experience that uses face mapping and AI to let participants scan themselves and put well crafted words into their very own mouths. And to support it, we used some of those same inner “Mini-logues” as online videos.
EXPERIENCE: https://www.miniusa.com/minilogue.html
